Individual artists can now upload and earn money from their songs directly in TikTok, which has had a demonstrable impact on music discovery.
SoundOn was billed as a “all-in-one platform” for music promotion and distribution by TikTok. TikTok allows musicians to post their music directly to the platform and earn royalties when TikTok creators use it in their own films.
SoundOn creators would receive 100% of royalties for the first year and 90% after that, with no administrative expenses, according to the firm, which is controlled by Chinese internet giant ByteDance. TikTok stated musicians will be paid “depending on how often your music is used in TikTok videos,” but it didn’t specify how much per listen it will pay.
SoundOn artists can use TikTok’s music tab to display their music under their profile, and other users will be able to see their profile under each track’s song page.
SoundOn also allows artists to distribute their music via Resso (ByteDance’s music streaming app) as well as third-party streaming platforms such as Spotify, Apple Music, Deezer, Joox, and Pandora. Participants can look over the list of available platforms and select which ones they want to use to distribute their music.
SoundOn also gives TikTok with audience insights, development support, and assistance from an in-house staff, as well as promotional support via TikTok creator marketing.
“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career” Ole Obermann, global head of music at TikTok, said in a statement.
“We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.
SoundOn is now completely launched in the United States, the United Kingdom, Brazil, and Indonesia, according to TikTok. Muni Long, Games We Play (GWP), Abby Roberts, and Chloe Adams were among the first to join up with SoundOn, according to the report.
Artists can sign up for SoundOn by clicking this link.