Jamal Edwards, a British entrepreneur and YouTube sensation, died at the age of 31, according to his company.
He was the originator of SBTV, an online urban music platform that enabled musicians such as Dave, Ed Sheeran, and Skepta to establish their careers.
Edwards was the son of Brenda Edwards, a singer and presenter on Loose Women, who claimed she was “absolutely saddened.”
Edwards, who was born in Luton, was awarded an MBE for services to music in 2014.
He became an ambassador for the Prince’s Trust, a youth initiative established by the Prince of Wales that assists young people start their own businesses. He was a pioneer in British rap and grime music.
He was rumored to have performed as a DJ at a gig in north London on Saturday night after attending the Brit Awards earlier this month. Other than the fact that he died on a Sunday morning, no other information about his death has been released.
Edwards initially became interested in filmmaking when his parents gave him a video camera for Christmas when he was 15 years old. His mother said he was an “inspiration”.