Digital marketing uses technology and electronic devices to showcase products and services through promotional messages and other strategies. Day in day out, the world sees more technological advancements, hence the time for your business to go online is now.
Digital marketing comes in so many forms including, E-mail marketing, SEO &SEM, Social media marketing, Website management, google ads, etc. Through videos, display ads, contents, keyword ads, search engine marketing, etc, the digital marketing strategies listed above are achieved.
Social media marketing involves marketing your products and services using social media platforms such as, Facebook, Instagram, YouTube, LinkedIn, etc. This kind of marketing is becoming popular day by day.
These are the reasons why your business should engage in social media marketing
- About 80% of internet users are on social media either on Facebook, Instagram, YouTube, LinkedIn, etc.
- People spend much time on social media than on radio and TV.
- unlike the radio and TV, social media helps in targeting and retargeting the right audience for your business.
- Low cost of ads on social media as compared to traditional media
- With social media, you directly target customers with customized marketing campaigns.
- Social media also makes it easy to interact and engage with existing and potential customers.
For your business to achieve the best with social media, the following are strong pillars you can’t avoid.
- Content: High-quality, unique, and compelling content that provides immense value to the audience.
- Brand: Ensure that your brand’s voice, messages and presence is heard throughout the content.
- Engagement: Engaging with existing and potential customers increases your changes of achieving your goals.
- Analytics: Tracking successes and failures will lead to better campaigns and hence increase leads and conversions.
Companies such as Alibaba.com, Amazon, Jumia, and others are driving in sales through the use of social media marketing.
Now that you know how social media can help you business grow, what are you waiting for? Reach out to one of the best digital marketing firms to help you. Contact Chaels Media for your digital marketing needs.